Wednesday, November 05, 2008

How To Work, Or Work With, The Media

Robert Stacy McCain attacks a media "strategy" that really didn't work:

Understand, once and for all, that the old media is part of the Democratic Party now. Ignore it. Never send Michele Bachmann onto Hardball again. Never send Sarah to play nice with Katie. We need to develop and create our own work-arounds - Fox, talk radio, NRO, etc. - and use them. Don't play by their rules: make our own.

Source

and continues:-

What is being advised, in effect, is this: Don't bother explaining conservative policies to anyone in the news business. Don't try to locate friends -- or at least, non-enemies -- in journalism. Retreat to your echo chamber and pretend that the nation's largest news organizations don't exist.

Media relations is about relationships. Treating reporters as the enemy is self-defeating. It seems, however, that a generation of Republican operatives have been taught to (a) treat reporters like crap, and (b) whine constantly about bias.

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