Maariv moved to the right in recent years, perhaps endearing it to Makor Rishon's readers, but the divide between the two target audiences remains wide. Even if the new Maariv is more centrist than Makor Rishon, it is likely to lose readers to Israel Hayom and Yedioth Ahronoth. Maariv in its new incarnation, however, could become a higher quality, more right-wing alternative to Israel Hayom. Yedioth could benefit from this: Israel Hayom, a key rival, would have to compete with a new power on the right as Yedioth remains alone in the political center.
There is some illogic in this.
If Haaretz and Yedioth, whose editorial line is left-of-center, exist, without too mucg rivalry, why can't the situation be similar on the right? Could it be that the right-of-center public is even larger than the left-wing and can digest more than one paper?
And historically, Maariv until the mid-1980s, was not only a right-of-center paper (and if it moved left, why cannot it move back to the right?) but one dominated by former and current Revisionist Movement personalities, members of Betar and the Irgun. Maariv is coming home.